The most activating online experiences start with a website. Architecture, design, content and overall experience are the most powerful possible articulation of a brand’s positioning and core value propositions. Websites that serve as marketing fulcrums - that are a brand’s and business’s most visible face to the world, and the magnet that attracts interest and translates it into sales engagement. That is the baseline RPM sets for website development and multi-faceted online brand presence.
Then we go farther. RPM's research and use case development that enables us to deliver more user value and better ways to drive prospect engagement at all stages of the sales continuum. With search optimization and social media strategies that extend online presence, engage relevant communities, and drive both thought leadership and brand/demand building. The driving force of this evolution: Web sites can no longer be static things. They must be living entities at the heart of the brand-to-customer value exchange.